up&up (Target) Baby Powder with Aloe Vera + Vitamin E
Quick verdict
- Verdict
- Caution
Cornstarch powder; contains fragrance. No public product-specific contaminant testing was located.
- Caution
- Contains fragrance.
- Suggested age on retailer page is 1 year+, so it should not be generalized to newborn use.
- Good
- Low cost per ounce; no talc listed.
What we could not verify
- pesticide/botanical purity panel
- Heavy metals: No public product-specific heavy-metal panel (laboratory, method, lot and numerical result) was located.
- Asbestos: No exact-product asbestos report was located. The research treats this as lower priority unless talc or mineral sourcing changes.
- Microbiology: No public product-specific microbiological limits or report was located.
- Dust and inhalation: No product-specific particle-size, dustiness or aerosolization study was located.
- Other testing: No public data located for: pesticide/botanical purity panel.
Why we reached this verdict
The formula. up&up (Target) Baby Powder with Aloe Vera + Vitamin E (22 oz). Powder base: cornstarch. Ingredients as recorded: Zea Mays (Corn) Starch; Tricalcium Phosphate; Aloe Barbadensis Leaf Extract; Fragrance; Tocopheryl Acetate.
In its favor. Low cost per ounce; no talc listed.
Against it. Contains fragrance. Suggested age on retailer page is 1 year+, so it should not be generalized to newborn use.
Testing. No public product-specific report was located for heavy metals, asbestos, crystalline silica, microbiology, pesticide residues or PFAS and fluorine.
Where it sits. Grouped under reasonable, with trade-offs: acceptable if you have decided to use a powder and accept its trade-offs. It contains fragrance, an added ingredient a routine infant powder does not need, and public testing is minimal. Loose powder of any kind still creates an inhalation pathway, so for routine diaper care no powder is generally the lower-exposure option.
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Check PriceAmazon · Paid linkWhat we like and what concerns us
- Caution
- Contains fragrance.
- Suggested age on retailer page is 1 year+, so it should not be generalized to newborn use.
- Good
- Low cost per ounce; no talc listed.
Why we reached this verdict
The formula. up&up (Target) Baby Powder with Aloe Vera + Vitamin E (22 oz). Powder base: cornstarch. Ingredients as recorded: Zea Mays (Corn) Starch; Tricalcium Phosphate; Aloe Barbadensis Leaf Extract; Fragrance; Tocopheryl Acetate.
In its favor. Low cost per ounce; no talc listed.
Against it. Contains fragrance. Suggested age on retailer page is 1 year+, so it should not be generalized to newborn use.
Testing. No public product-specific report was located for heavy metals, asbestos, crystalline silica, microbiology, pesticide residues or PFAS and fluorine.
Where it sits. Grouped under reasonable, with trade-offs: acceptable if you have decided to use a powder and accept its trade-offs. It contains fragrance, an added ingredient a routine infant powder does not need, and public testing is minimal. Loose powder of any kind still creates an inhalation pathway, so for routine diaper care no powder is generally the lower-exposure option.
Explore materials & ingredients
Explore the evidence
The ingredients in the record
Zea Mays (Corn) Starch
- Ingredient as recorded
- Zea Mays (Corn) Starch
Tricalcium Phosphate
- Ingredient as recorded
- Tricalcium Phosphate
Aloe Barbadensis Leaf Extract
- Ingredient as recorded
- Aloe Barbadensis Leaf Extract
Fragrance
- Ingredient as recorded
- Fragrance
Tocopheryl Acetate
- Ingredient as recorded
- Tocopheryl Acetate
Product identity
| Brand | up&up (Target) |
|---|---|
| Exact variant | Aloe Vera + Vitamin E |
| Size | 22 oz |
| UPC, SKU or code | 077443807763 |
| Availability | Listed as available. CURRENT / AVAILABLE |
| Powder base | Cornstarch |
Ingredients and formula
- Zea Mays (Corn) Starch
- Tricalcium Phosphate
- Aloe Barbadensis Leaf Extract
- Fragrance
- Tocopheryl Acetate
What the formula does and does not contain
| Ingredient | Listed? | Note |
|---|---|---|
| Talc | No | Not recorded |
| Cornstarch | Yes | Not recorded |
| Arrowroot | No | Not recorded |
| Clay (kaolin, bentonite or other) | No | Not recorded |
| Zinc oxide | No | Not recorded |
| Fragrance or parfum | Yes | Not recorded |
| Essential oils | No | Not recorded |
What testing is public
Loose powder can become airborne, and no talc-free powder should be treated as free of an inhalation pathway. No product-specific particle-size, dustiness or aerosolization study was located for this product.
No public product-specific report was located for heavy metals, asbestos, crystalline silica, microbiological, pesticide residues, pfas or total fluorine.
What we still don't know
5 open questions
- Heavy metals. No public product-specific heavy-metal panel (laboratory, method, lot and numerical result) was located.
- Asbestos. No exact-product asbestos report was located. The research treats this as lower priority unless talc or mineral sourcing changes.
- Microbiology. No public product-specific microbiological limits or report was located.
- Dust and inhalation. No product-specific particle-size, dustiness or aerosolization study was located.
- Other testing. No public data located for: pesticide/botanical purity panel.
Price
| Price tier | $ Relative cost per ounce among baby powders. $ is under $1.50 per ounce, $$ is $1.50 to $4.50 per ounce and $$$ is over $4.50 per ounce. |
|---|---|
| Cost per ounce | $ per ounce |
Sources
- Baby Powder with Aloe Vera + Vitamin E, Aloe Vera + Vitamin E up&up (Target). Published or updated: not stated. Accessed 2026-09-19. (S19 in the source list)
Read the category’s editorial sources
Final verdict against our baby powder standard
Caution Published as Reasonable, with trade-offs (Caution tier) under the published standard for baby powder, based on the specific, dated findings above. That standard was written before this or any other product on the page was evaluated, and doesn't change to fit a favorite See the full site-wide standard for how every category is held to the same process.